Product samples help wavering consumers choose the product that is right for them. Product samples also help companies increase sales and maintain satisfied customers. High quality color cards and color systems will help grow sales. Just look at the facts:
- Product sampling reaches a large audience (averaging 70 million consumers aged 12 and older every quarter)*
- More than 50 percent of consumers who sample a product, plan to buy it in the future*
Almost 9 in 10 consumers who bought a product before, plan to buy it again in the future after sampling it*
Color can be up to 85 percent of the reason people decide to buy**
Color ads and POP displays are read up to 42 percent more than similar ads in black and white**
* Source: Arbitron Inc.
** Source: Color Marketing Group