Color has the power to affect your mood, feelings, health, and even your behavior. So, if you want to change the mood you experience in your home, consider the following information. It might help you achieve the ambiance you’re seeking in your cherished spaces. 1. Blue. If blue is your favorite color, you might not be too…
Two factors that affect how a color will look to an observer are: the light source and angle where you are viewing the color. At the beginning of your project, your Dorn Color project manager will ask in which light source(s) you want to review color matches. Daylight (or D65) is the most common way…
Color cards are usually more expensive than print. Why choose a color card? Chipped card advantages: True Color – custom matching Depth of Color – use of extensive pigment inventory for colors Color longevity – less color fading than ink Colors don’t blend into the printed piece Color not inhibited by show through of print…
Color has been known to have a powerful impact on consumer behavior and decisions, and this knowledge has been harnessed by designers and marketers for decades: it can often be the sole reason someone purchases a product! In a recent survey, ninety-three percent of buyers said they focus on visual appearance…… and close to eight-five…
Color and Finish and Style – Oh My! Why should companies invest in high quality color cards? A recent study shows that 52% of people said their impression of a product is more positive after receiving company branded samples, and almost 50% said they use those materials to make their buying decisions. The quality of…
How good will my color matches be? When we talk about color matching, there are visual matches – differences that can be detected by the human eye or computer matches – how close two colors are using instruments. We use Delta E to express how close the colors match. What Is Delta E and what…
This week in Thinking Color we take a trip to the southern Indian district of Tamil Nadu to take a look at one of the most sacred sites in Hinduism that also happens to be one of the most colorful architectural wonders in the world. The Sri Ranganathaswamy Temple is the largest functioning Hindu holy…
As the sun sets in the summer across North America small pinpoints of green light begin to dot the landscape. North America is home to dozens of different species of fireflies that put on a colorful light show each night during their mating season. However, in the Great Smoky Mountains there’s one particular species of…
Many of the most colorful phenomenon in nature only appear for a brief moment in time when conditions are just right. The Aurora Borealis, the Tulip fields of Holland, and blood moons all require certain natural conditions to appear, and then only for a moment. This is also true of the Cano Cristales in Columbia.
If you were asked, what color is a lake? You would probably answer blue or green and be somewhat taken aback by the simplicity of the question. What if you were asked is a lake always one color? You would probably answer yes and be even more convinced that the question is some kind of…