The color wheel has been the basis of color theory since 1672. So today we figured we would pay a bit of respect to the wig wearing genius, who invented color theory as we know it today. Sir Isaac Newton has quite the resume. In 1687 a wayward apple led him to an understanding of…
This week in Thinking Color we are sharing a story about good old-fashioned problem solving. Here at Dorn, we use over eighteen different types of substrates to produce our color chips to the most exact standards for our customers. Although each of these substrates has their own unique characteristics when lacquer is applied to them,…
We take our sports seriously in this city and if you are our lucky winner you are no doubt excited to be in the same city as the legendary King James and his Cavaliers. Unfortunately, we must inform you that they are currently on vacation. Fear not though, for we have another sports team with…
This week Thinking Color heads to northern China near the Mongolian border to witness a colorful natural phenomenon that was said couldn’t possibly exist. The Qilian mountain range in northern China is one of the most rugged and unexplored regions in the entire world. For years it was said that a spectacular mountain range of…
Thinking Color has delved deep into the topic of color psychology over the last couple years. We have seen how different colors can elicit different emotions, cause subtle changes in mood, influence customers to make purchasing decisions, and create memories. Since our fall color predictions may have left some feeling a bit disappointed last week…
Colors have many different meanings across cultures. One of the oldest and most important colors with cultural significance is turquoise. Across pre-Columbian America the colorful stones could be found in almost every society and carried with them important cultural, and colorful meanings. The Navajo tribe, of what is now the western United States, attached an…
For decades orange has been a familiar color associated with caution, and it has come by this cultural association honestly. From the earliest beginnings of human expression until the 1800’s artists and alchemists had to risk everything in order to bring the color orange to the human eye. Orange is one of the earliest pigments…
In 1704 a Prussian chemist named Diesbach had an accident. While attempting to develop a new red pigment Diesbach somehow managed to get animal blood mixed up in his potash supply. History is silent about how exactly this enterprising chemist managed this happy accident but the result turned the world of pigments and color upside…
This week Thinking Color takes a break from our regularly scheduled color programing to bring you a step-by-step guide to winning the Dorn Color pumpkin decorating being held this week. Each department can enter up to two pumpkins. The pumpkins cannot be carved but can be painted, glued or bedazzled with whatever you can find…