Color has been known to have a powerful impact on consumer behavior and decisions, and this knowledge has been harnessed by designers and marketers for decades: it can often be the sole reason someone purchases a product!  In a recent survey, ninety-three percent of buyers said they focus on visual appearance…… and close to eight-five percent claim color is the primary reason when they make a purchase.

When we are shopping, we are led by our eyes.  At Dorn Color, we help drive your brand preference and sales by bridging the connection between online research and purchasing.

Dorn Color successfully creates an emotional attachment to your products that invites interaction and creates a desire to purchase, closing the sale faster.  Our fan decks and color cards are precisely matched, and along with in-store product displays, capture attention at the very moment when customers are most inspired to buy.  Our approach promotes a confidence in buyers that they will receive the look, style and features of their product exactly as expected; this is something that cannot be achieved with shopping online alone.

Dorn Color clients range from Fortune 500 to small independent companies.  Our top 20 clients have an average relationship of 27 years with us.  These enduring relationships are the direct result of listening to our customer’s needs, creating solutions to challenges, and providing exceptional attention to detail and customer service.

Together, let’s see what is possible for you.

Rich Pappas

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